Previous Adidas designer puts sneaker know-how into men's
Posted On 24/03/2018 05:47:15 by aloir220

adidas shoes canada Justin Schneider was a Notre Dame decathlete who studied architecture and structure then worked for Adidas, Reebok and New Balance. He took a leap of faith and shaped his individual organization, Wolf & Shepherd, which was launched in north Florida with his wife, Hope, in 2015. The firm recently made its home in El Segundo. Soon after leaving Reebok, he spent a year in Madagascar doing freelance work at National Geographic, a big departure from designing athletic footwear, working on medicinal plants to find alternative resources of protein. When he returned home, a friend talked about how uncomfortable his pricey dress footwear were.

adidas shoes online “He said, 'Why don't you style and design a dress shoe that works great that I can wear to work, but where I also feel good? It shouldn't be rocket science. We're not wearing a four-inch pump. So that was sort of the foundation of our story,” Schneider said. Apparel enterprise Adidas has been making shoes out of ocean plastic pollution - and according to a recent news report, they sold 1 million pairs last year. Following the sale of one million sneakers made of recycled ocean plastic in 2017, Adidas says it plans to 3D-print 100,000 sneakers in 2018 as it continues to explore innovative materials and production methods. 

adidas shoes online canada Adidas CEO Kasper Rorsted said the corporation reached a target set one year ago of selling 1 million plastic sneakers. In December, Adidas’ investment arm Hydra Ventures participated in a $200 million Series D funding round for Silicon Valley-based Carbon. A month later, Adidas’ executive board member and global brands head Eric Liedtke joined Carbon’s board of directors. At the time, Carbon said the appointment built on a partnership that was “committed to continuously pushing boundaries and innovation across all aspects of the production process.” 

adidas shoes sale canada One of the first products born out of Adidas’ partnership with Carbon was the Adidas 3D-printed Futurecraft 4D sneaker, which hit store shelves in New York City with a hefty price tag of $300 in January following a year of hype. In a TV interview with CNBC following the German sneaker maker’s quarterly earnings report that revealed a 12% increase in quarterly sales. The Futurecraft sneakers focus on midsole geometrics with 3D printable materials that Carbon says pave the way for customization. In other words, it’s looking to create high performance sneakers that can be quickly and efficiently tailored.


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